Al-Tawbah Chapter: An Analysis of Da’wah bil Hal from Corporate Social Responsibility (CSR) Perspectives

Abstract

Preachers and corporate social responsibility are two elements which have a clear relationship; preachers help to mobilise the community towards a better way of life via the corporate social responsibility. However, in the Malaysian context, the understanding about da’wah bil hal from corporate social responsibility is not widely discussed. As such, this study focused on the discussion of da’wah bil hal from corporate social responsibility based on al-Quran. This qualitative study involved library research. The data collection method involved content analysis of articles, books and discourse. The data analysis involved the descriptive analysis method. This method was suitable with the study objective, which was to further define the da’wah bil hal from corporate social responsibility as used in al-Tawbah chapter using da’wah bil hal services. The study implications provided clear understanding on the da’wah bil hal services by corporate social responsibility which could be improved to be developed and to emerge as the best alternative in the context of current da’wah.